Determining the interaction with suppliers and competitive priority in supply chain (case study: Mapna engineering and boiler manufacturing company)

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In new business environments that manufacturers are facing with customized requests of customers in for supplying products, quality improvement and quick respond, many managers of industries found out in order to survive presence in the market, internal processes improvement and flexibility of company’s capabilities are not adequate, and suppliers and distributors shall have closer relation with the policies of manufacturer’s market. The problem of organizations is finding and assessing the best and most appropriate supplier or suppliers based upon their different capabilities. This issue generally happens when a complicated purchase with high financial value and probably sensitive is considered. Also, an official process for assessment and ranking suppliers is a necessity and a successful supply chain is subject to appropriate suppliers and it impacts on efficiency and effectiveness. This research, by using descriptive-survey method, is trying to test bearing relations among balance or imbalance strategy within supply chain, based upon classic competitive priorities including cost, quality, flexibility, giving and the kind of interactions by producer. Descriptive and inferential methods have been used for data analysis.


Supply chain, suppliers, interaction with supplier, competitive priority, balance strategy

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